ebook launch: SPRING 2024

**unicorn** :a guide on hiring exceptional talent
how to hire talent for tech, product, and design, where to find them, and how to build a culture that empowers them

i’m writing a book…

on hiring and everything I’ve learned from working in various industries I've hired for several companies on a contract and full-time basis including Saks Fitfh Avenue, Flow Commerce, OkCupid, Better.com, LiveAuctioneers, Dotdash Meredith (a.k.a Investopedia.com, Brides.com, People Magazine, Entertainment Weekly, Travel + Leisure, and Food & Wine) (see more here) and I want to give others the tools to hire exceptional talent for their teams, startups, and companies.

I KNOW HOW HARD HIRING CAN BE

and in this book, I’ll talk about my hiring philosophy, how and where to find great talent, and how to build a culture to keep them engaged

GUESS WHAT IT’S CALLED?

its called unicorn

THE EBOOK IS COMING out!

You didn’t miss it! Spring 2024 is the release projection MEANWHILE click here to get the first chapter for free

THE PAPERBACK IS COMING OUT TOO!

FALL 2024, click here to sign up to be notified of its launch and get the first ebook chapter for free

GET INVOLVED

FOR RECRUITING & HR BRANDS & SERVICES

If you’re a recruiting, HR, or talent brand or service, to help build the book out, I am looking to place brand ads on the front cover and back cover of the book and looking for brands to sponsor chapters in my book.

As a front cover partner, you will see your logo on the front cover of the book and on the first page of acknowledgments with a 300 character message of your choice including a link to your site spelled out or CTA.

As a back cover partner, you will see your logo on the back cover of the book along with book blurbs from other industry professionals and on the first page of acknowledgments with a 300 character message of your choice including a link to your site spelled out or CTA.

Each of these spots is $2,500 USD and will be placed on both the ebook and the paperback version of the book - forever! I will work with your design team to make sure the size of the ad is desirable and fits with the book layout (above).

SPONSOR THE FRONT COVER!

SPONSOR THE BACK COVER!

FOR SUPPORTERS (a.k.a the unicorn army)

BOOK BLURB - these are free and absolutely so appreciated! If you’d like to write a few sentences to recommend the book, I am happy to place your blurb and your name + company on the back of the book. I am looking for at least five of these, but open to 10. If you’d like to support me, email me at zobia@me.com and I will send over a copy of the ebook as a thank you!

SPONSOR A CHAPTER - for anyone that just wants to support the book in some capacity! Whether you have a business or not or just want to write a message in the book, a 140-character message (the size of an original Tweet) will be placed under each chapter title introducing the chapter. There are currently 18 chapters.

Each sponsorship is $25 and your message will appear on both the ebook and the physical book when it is launched.

PLUS, you’ll get the entire ebook for free!

SPONSOR A CHAPTER

Where did I get the insanely awesome idea of getting people to sponsor my book?

I’ve followed an entrepreneur named Jason Zook for years and his idea to gather sponsorships for his self-published book has inspired me to do the same. If you’re curious, check him out here.

MORE BOOK DETAILS

WHO IS THIS BOOK FOR?

This book is best suited for hiring managers, small teams, and startup founders.

WHAT DOES THE BOOK COVER?

The book covers the talent philosophy I have used to hire some of the best talent in tech, design, and product over my technical recruiting career. One of the biggest questions I used to get about recruiting is “where do you recruit? how do you find these people?” and this book walks through what tools, resources to use to find your next hire, and how to actually go about hiring them. The book also showcases ways in which to enrich company culture and be intentional about who to hire and how to manage your hires.

The book is broken up into four parts.

Part One: Intro to the Unicorn Talent Philosophy